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Business & Brand Development Leader, Strategist, & Solutions Engineer

Lynn D. Holland - Solved By HollandAs a kid, I was transfixed by every episode of MacGyver's unconventional problem solving skills using the contents of the average junk drawer to save the day. Inspired, every day became a new quest to overcome whatever peril faced the neighborhood using a keen strategy and whatever was on-hand.

Today I'm still passionate about concocting strategic plans, solving problems, innovating from scratch, and building brands. Although these days, by seeing new business opportunities then translating them into profitable entrepreneurial ventures, new brands, new market share, and new value for constituents.

In Petroleum & Convenience, this fueled taking a $5 billion GPO to a new segment & revenue stream. Inventing new, more powerful & effective ways for Consumer Product Manufacturers to get face-to-face with Independent Retailers & Consumers. Helping Petroleum Brands, Distributors, & Retailer Associations, to promote their brand & deliver more success to their Retailers. And giving Independent Retailers new profits & tools to compete without doing anything different.

In Packaging, this inspired a Concierge packaging alternative chosen by Commercial and Retail packaging clients who value global sourcing, an accountable & transparent indexed pricing model, & a highly personalized service experience.

• Working with executive teams to set corporate strategy, plans, & goals then creating, executing, and measuring business plans & sales/marketing initiatives to grow brands, exploit market opportunities, & increase sales.

• Quickly understanding core competencies, weaknesses, the customer's voice, & the segment to solve problems, overcome weaknesses, connect with clients, & capitalize opportunities.

• Forming partnerships that overcome limitations, strengthen offering, & increase sales.

• Leadership in representing companies in a variety of industry venues, initiatives, & efforts.

• Getting a product or service into the hands of the target audience.

View samples of my work and expertise-in-action on LinkedIn and in the links above or below. Then let's create & grow something great together!

Lynn Holland
P: 360.600.6222 | E:

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